Friday, 31 October 2008

Website Load Timer - Great to Monitor Load Time Associated with Google AdWords Quality Scores


I have been looking for website or web page load time checker to make sure my pages were not taking to long to load as this is now a very important factor in your Google AdWords campaigns quality scores. While looking I found this incredible tool that not only provides the load time data it also gives me indepth knowledge of what components or code that may or may not be slowing up the overall load time and breaks it out into an easy to read graph.

Here is the official details as described on the their website:

About SiteTimer

Web Monitor allows you to monitor how long it takes for a user to download one or more of your web site pages.

It visits the page that your request and downloads all content that's directly linked from that page;

* Images
* Frames
* IFrames
* Script files
* It follows redirects

As the pages are downloaded, SiteTimer stores statistics on how long time each item takes to download, and how much data they contained. This information is then presented in a grid.

Web Monitor correctly handles http compressed material (see OctaGate Switch), and it also honors keep-alive requests to give an accurate indication of the times a real browser would spend downloading the content.
Optimizing your site

Your page shouldn't take too long to load, slow load speeds will lead to users leaving your pages even though they're interested in the material. Users are becoming less and less accepting when it comes to slow sites as internet maturity increases.

The size of the page is the main deciding factor for download times, coupled with bandwidth. Though you can influence the bandwidth of your webservers, you cannot influence the bandwidth of your users. So make sure that your pages are no larger than they need to be. To reduce the size of your pages, you can;

Decrease the size of your images:

* Use JPG instead of GIF or BMP. Sometimes PNG files are smaller than JPG files
* Use harder compression on your jpg images
* Make the images smaller in size
* Reduce the number of images
* Use HTTP compression on your web servers, which may compress code/text by up to 90%

If the first part of your page loads fast, and the parts that aren't visible yet take longer, than that's ok, because the users don't care about information that they're not ready to look at yet.
Reasons for slow load speeds

Pages can be slow to load for a number of reasons;

* As mentioned above, the pages are simply too large
* Your bandwidth is insufficient for the load that the users place on the page, in which case you'll need to upgrade your internet connection or migrate to a data center.
* Your servers are overloaded and can't cope with the load that's placed on them, even though there's bandwidth to spare. In this case, you'll need to invest in more or better hardware. You may also want to look into load balancing.
* Your users have low bandwidth - not all users have broadband, and even if they do, they may be located somewhere where internet connectivity is bad. Your only option here is to reduce the size of your page. Additionally, users may be on mobile devices such as cell phones, which have low bandwidth compared to broadband connections.


Check it out today for FREE at - OctaGate Site Timer

Monday, 27 October 2008

Yahoo Pulls Away (From AltaVista and AlltheWeb)


Just started to notice Yahoo breaking away from its sister search engines, AltaVista and AlltheWeb. Since they all use the same master database to identify pages indexed and backlinks found for any particular site you would usually find very similiar numbers across all of these engines. So, for example, if you had 10,000 backlinks to your site all three engines would usually present that data give or take 10%, but now I am starting to see Yahoo break away and show drastically different results. I just tested Discover Directory (www.discoverdirectory.com) and found a big discrepency. For reference when I checked my backlinks (link popularity) today (Monday October 27th) here is what I found (as per AskMe backlink checker).


Discover Directory Backlinks:
AllTheWeb 3,160
Altavista 3,240
Yahoo 8,778


You will notice the big difference between Yahoo and AlltheWeb and AltaVista. What does this mean? Well, with limited resources it appears that Yahoo is starting to focus its attention on its own search engine (as also obvious from its new search only marketing campaign) and is letting some of its smaller properties fade away. Will these engines be turned off? Most likely not because Yahoo has a way of keeping anything alive that generates ANY positive cashflow (i.e. Search Submit Pro/Paid Inclusion, Yahoo Directory, etc.) even if the search industry has moved past these technologies.

Great FREE Keyword Ranking Service


I am not a big fan of most of the online keyword ranking services, but ExactFactor is different. It has a great interface that is very easy to use and even provides email alerts as changes happen within your rankings. The service covers Google, Yahoo and MSN and also will track competing sites positioning relative to your website.

Currently the service if free as stated on the website, but I am sure that a more robust version that includes additional services will be avaialbe soon for some additional monthly amount.

Check it out today at - ExactFactor

Sunday, 26 October 2008

How Fast is Your Internet Connection?


I just upgraded my AT&T DSL Internet service from 1.5MB to 3.0MB only to find I am still running at around 1.5MB. As I was testing my connection I thought I might share my favorite site for speed testing for all to use (if you haven't already have been lucky enough to find it on your own) - Speedtest.net

From it's absolutely incredible Flash interface it not only provides the coolest dashboard, it is also one of the most robust tools of its type allowing you to:
- Download/upload your stats
- Compare your country or global rank
- Keep your history online for later review or comparison
- Global stats for almost any area down to the city for comparison of performance between service provides.

Check it out today at - Speedtest.net

Tuesday, 21 October 2008

New Free Online Article Spinner


Just found a great little free online article spinner. The site is not much to look at and all the data I can gather about it is summed up below (as copied from the site):

This Free Article Spinner is a small weekend project. I am learning affiliate marketing, which sometimes require submitting articles. Article spinner is a great help. This kind of software basically replaces words with their synonyms. As cheap as I am, I have been looking for a real free article spinner, and have trouble finding one. So I decided to write my own.


Check it out here - FREE ARTICLE SPINNER



Just Say NO - Google Wants Your Help to Support Google/Yahoo Ad Sharing Deal


Just saw an interesting article on CNET about the upcoming deadline looming next week for federal antitrust regulators to approve or challenge Yahoo and Google's controversial search advertising partnership, the search giant has apparently been busy trying to drum up large advertisers to provide public testimonials in support of the deal, according to a report in TechCrunch.

Let me make this perfectly clear - THIS IS NOT A GOOD PARTNERSHIP! Usually I am pretty open-minded and am willing to understand and see both sides of an issue, but in this case there really is only one side. If Yahoo and Google go through with this partnership here is what I see:

- Increased prices for Yahoo ads - one of the main reasons Yahoo gets part of my ad budgets is because its lower costs offset some of my higher priced Google ads - have to use Google for volume.

- Less insight into my ad performance - Google does not share separate performance levels of search partner sites, it just rolls it all up together, so you will no longer have a clear picture on how your Yahoo ads are performing as they have a slightly different search audience.

- Google will no longer have a large search competitor and may not have the incentive to continually update their engine at the current rate and it will become harder to have any discussions with Google over their lack of relevancy within their paid search algorithm since they will really be the only game in town.

The best solution, which I originally did not embrace would be for MSN and Yahoo to merge and/or for Yahoo to buy AOL. So, if you are approached by Google as seen in the TechCrunch article I hope you just say 'no'.

Tuesday, 7 October 2008

My New Favorite Keyword Traffic Research Tool - Wordpot


Keyword research is difficult, so why make it harder with difficult to use and mostly inaccurate tools. There are so many keyword research tools on the web that are really just worthless, they track only a minimal amount of keywords and have very questionable sources of data. There are just a few that really shine and provide real insight and ease of use while providing accurate data from reliable sources.

While I love Keyword Discovery, I have to tell you Wordpot is my new next favorite keyword research tool (replacing Wordtracker). It is absolutely incredible and easy to use (and understand). There free version offers a lot of value for those who just want to test it out and the paid version provides a lot of extras.

Check it out today at - Wordpot