SearchFuel is an alternative source for search marketing insights. Our goal is share insights and perspective developed from experiences within our unique environment as the search strategists for some of the world’s most powerful brands and media buyers.
Our team of Contributing Bloggers features talent across Outrider, an award-winning, leading global, integrated search marketing agency and direct-to-client division of GroupM Search, and the agency divisions of GroupM Search, including Beyond Interaction Search, MEC Interaction and MindShare Search. SearchFuel bloggers include experienced executives, strategists and experts across all things search marketing, with a variety expertise across strategies, verticals and cross-channel integration.
The work of the search divisions contributing to SearchFuel has received many distinctions for the path we’ve led in integrating search into the media mix, including awards from Yahoo!, the Interactive Advertising Bureau (IAB), MediaPost, and Search Engine Strategies (SES). It is this perspective that we feel is underserved in the marketplace and can be addressed on SearchFuel.
Many blogs exist that report the daily news impacting the search and media industries. SearchFuel is the alternative for deeper insight and discussion among clients, advertisers, traditional and digital media buyers, search marketers, media planners, media specialists and more. Our bloggers strive to provide search perspective that inspires innovative thinking and fuels conversation and debate centered around intent, content and relevancy as it relates to search marketing and its influence in the integrated media landscape.
SearchFuel features regular, relevant posts in categories across paid search, organic search, emerging trends and technologies (mobile search, local, reputation management, etc.), and social media marketing (SMM), as well as features including Global Perspective, Vertical-Specific Posts and Guest Bloggers.
